Why the name "blonde."

blonde. was the only name that seemed perfect from the first moment it popped into my head.

blonde. evoked an essence that I thought eagerly applied to fashion and style: the blonde attitude. Blondes (and anyone who has ever had a hint of blonde highlight) are notoriously confident and sparkling; they have an edge and are enchanting; they can be fun and flirty or sophisticated and sexy. And every blonde is a different shade all her own… and most certainly like no other. But most importantly, a blonde is vivid and alive, and that is what we want to represent and provide for our customers through fashion and finding their personal style. And no, having blonde hair isn’t required.